Business Administration and Entrepreneurship
Business Administration and Entrepreneurship Curriculum is is a two year Associate in Occupational Studies degree program in which students are prepared for both the business management and the teaching sides of the Martial Arts center ownership. Classes are taught by Professors and Grand Masters, and the program requirements are very rigorous. The curriculum includes courses in management, instruction, training, techniques, emotional development, promotions, judging and refereeing, martial arts business research and other topics relating to maritial arts instruction and running martial arts facility.
Course Descriptions and Learning Outcomes
BUS 101 ~ Introduction to Business ~ 3 cr.
This course provides an overview of business organization, procedures, laws and practices with particular emphasis on the functional areas of business, including management and information systems, marketing, finance, accounting and human services.
Learning Outcomes: Students will
1. become familiar with different forms of business ownership;
2. gain knowledge of relevant federal, state and local government regulations;
3. be able to identify critical factors affecting the business environment;
4. be able to identify and discuss the primary functional areas of contemporary business; enterprise;
5. gain an understanding of business ethics;
6. become aware of the challenges and opportunities faced by small businesses;
BUS 103 ~ Introduction to Accounting ~ 3 cr.
This course provides a general overview of basic accounting principles, with emphasis on using accounting information to inform business decisions.
Learning Outcomes: Students will
1. Understand the basic concepts of financial planning for business;
2. Become familiar with different business operations in which account principles should be applied;
3. Be able to analyze and prepare financial statements.
4. Know how to account for cash and implement internal controls
BUS 201 ~ Principles of Marketing ~ 3 cr.
This course introduces students to marketing as a process that involves the buying and selling of goods and services. It provides an overview of marketing strategies and the crafting of a marketing plan, including such issues as pricing, promotions and consumer behavior.
Learning Outcomes: Students will:
1. Become familiar with the range of information needed to develop a marketing plan;
2. Learn how to do market research;
3. Understand the factors that guide consumer behavior;
4. Be able to explain and use key marketing concepts and strategies;
5. Develop a marketing plan of a small business.
BUS 203 ~ Principles of Management ~ 3 cr.
This course introduces student to managerial theory as applied to such areas as planning, organizing, staffing, directing and controlling business organizations. It explores these through case studies of both successful and unsuccessful businesses. It also provides an overview of promotional management.
Learning Outcomes: Students will:
1. Become familiar with leading national and international approaches to management;
2. Understand the advantages and disadvantages of different management strategies;
3. Gain an understanding of promotional marketing strategies;
4. Know how to write and executive summary describing and resolving a management problem.
BUS 205 ~ Principles and Practices of Entrepreneurship ~ 3 cr.
This course provides an overview of the critical qualities and abilities of successful entrepreneurs, including opportunity identification, decision making, evaluating risk and contracting out expertise.
Student will also work on the business plan for their own entrepreneurial venture.
Learning Outcomes: Students will:
1. Understand entrepreneurial principles and processes;
2. Become familiar with the ethical challenges that confront entrepreneurs;
3. Become knowledgeable about small business operational issues;
4. Be able to identify the major causes for small business failure and success.
5. Student will develop their own business plan.
BST 110 ~ Martial Arts Basics ~ 3 cr.
Many parts of the human body contribute to offense and defense techniques in Martial Arts. Some of them are "tools" appropriate for transmittal of shock or breaking force to a target. Some among the tools may be used for other purposes such as warding, evading, controlling or pushing. Various other body parts and the coordinated use of those parts support the actions of tools. Balance, strength, agility, flexibility, and endurance contribute to tool use. In addition, the dynamics of reaction and reflex time, speed, the uses of acceleration, and stability are all important. The psychology of martial arts is considered. The course will address vital and secondary target areas on the human body against which tools are effective, and which tools are apt for different targets. Finally, consideration is given to the roles and types of exercise in training and the measurement of results.
Learning Outcomes: Student will be able to explain and/or demonstrate the following:
1. how the body may be used as a tool;
2. the physiological approach to Taekwondo and the importance of total body attitude and support;
3. Taekwondo and sports dynamics with emphasis on speed and acceleration;
4. various breathing techniques;
5. the basics of the cardiovascular, respiratory, and nervous systems;
6. physical strength, flexibility and aerobic fitness;
7. the psychology of martial arts;
8. the human body as a target; the relationship between the body's tools, their use, and the targets presented by
the body;
9. the neurology of attack assessment, evaluation, decision and response;
10. Taekwondo as it relates to other sciences and fields.
BST 120 ~ Martial Arts Forms I ~ 3 cr.
The Martial Arts Forms were established on the deeply rooted philosophy of Martial Arts. This course will train beginners in the basic and fundamental forms of martial arts. Form lines and seogi are based on the invariable basic thought of Martial Arts. Students will explore the 5,000 year history of Martial Arts and its overall philosophy. The relation of martial arts basics to patterns are likened to ingredients or building blocks and finished products. The basic principles of pattern diagrams are discussed. Students learn the first four TaeGeuk Poomse as their basic exercises are reinforced.
Learning Outcomes: Students will be able to explain and/or demonstrate the following:
1. pattern-related discussion of Taekwondo history
2. the purpose and philosophy of the Taeguek
3. the movements of Taeguek Poomse 1 Jang through 8 Jang
4. other pattern sets that exist in Taekwon-Do
BST 130 ~ Martial Arts Pressure Point of Body ~ 3cr.
Students will learn the use of pressure points as one of the central unifying principles of traditional and classical martial arts. This course will introduce students to the basic concepts of pressure point of Body as well as safe training methods. Students will learn the location and best methods of use of pressure points, as well as the situations to which they may be appropriate responses. While some aspects of martial arts basics may be destructive of an aggressor, the use of pressure point tactics has a singular advantage in that the use of pressure points is not potentially lethal or destructive of the aggressor's body. Thus knowledge of pressure point of body may be singularly appropriate for work in police, nursing, life guarding, or other fields where it is important to avoid injury to an aggressor.
Learning Outcomes: Student will be able to explain and/or demonstrate the following:
1. the history of pressure point of body in the traditional and classical martial arts;
2. the principles of area control;
3. the modes of activation;
4. angle and direction;
5. the mechanisms and their effect;
6. the locations and uses of selected points;
7. the application of selected points to traditional and classical martial movements;
8. the advantages of pressure point control in various situations.
BST 140 ~ Martial Arts Step Movement ~ 4 cr.
Step Movement includes numerous kinds of artificial combat, limited by strict rules. While some forms of Step movement are highly street relevant, the important purpose of perfection of technique with others as training partners is combined with avoidance of injury to training partners by use of predetermined protocols. Students will learn Step movement basics, movement, protocols and techniques.
Specific Learning Outcomes: Student will be able to explain and/or demonstrate the following:
BST 150 ~ Martial Arts Self Defense ~ 3 cr.
Martial Arts Self Defense explores the practical, or applied, use of martial arts techniques in response to situational problems. Unlike the fixed protocols of step movement, Self Defense explores the universe of potential situations in which the practitioner might find himself and appropriate "real world" responses to those situations. Through practice, students will learn to respond swiftly and effectively to attacks and avoid injury at the hands of others.
Specific Learning Outcomes: Students will be able to explain and/or demonstrate the following:
BST 200 ~ Competitive Taekwondo Techniques ~ 3 cr.
Competitive Techniques, sometimes called "free style" or "free play" utilizes the training partner as in Step movement, but removes the restrictions of Step movement protocols. As such, free style, while still subject to competitive rules and restrictions, is fluid and free-flowing. In order to compete in this context, students must learn to cope with a dynamic environment and offensive and defensive considerations simultaneously. Students will study expert movement techniques and tactics, as well as understand teaching structures. The student will learn the various rules of movement contests and scoring and prohibitions on dangerous techniques and targets.
Learning Outcomes: Students will be able to explain and/or demonstrate the following:
1. the free style environment
2. the objectives of free style
3. free-style safety
4. offense and defense techniques and their value in a free-style environment
5. the importance and principles of planning a proper training program and daily scheduling
6. movement techniques
7. endurance, flexibility, control ability, and power
8. the unique problems and opportunities of free style and children
BST 210 ~ Martial Arts Business and Management ~ 3 cr.
The course will build on the concepts learned in BM 100 and relate them to business administration and management specific to martial arts. Students will explore the administration and management aspects of facilities (martial art schools), as well as the legal responsibilities related to management and administration of these businesses. Briefly explored are the use of business advisers, professionals such as accountants and attorneys, licensing and tax considerations, zoning, leasing & real estate, and facilities management. Students will also explore marketing, sales, contracts, and pricing. Student retention, curriculum development, sale of goods, and vendor relations are also considered. All topics are covered with a focus on martial arts businesses specifically.
Learning Outcomes: Students will
1. know the history and evolution of martial arts as a business
2. understand the responsibilities of martial arts entrepreneurs, managers, and employees
3. understand the importance of leadership, influence, and communication
4. gain the skills required to motivate and manage people
5. know to create value and profit in the martial art school
6. be able to develop a business plan
BST 220 ~ Taekwondo Forms II ~ 3 cr.
The exploration of the Teaguek poomse is continued. The philosophy and history of patterns is further explored as it relates to the subject matter of the course. The patterns learned in 120 are further internalized. Four additional patterns of the Taegeuk series are learned. In addition, the first of the Black Belt patterns, Koryo, is introduced.
Specific Learning Outcomes: Students should be able to explain and/or demonstrate the following:
1. pattern-related discussion of martial arts history
2. the purpose and philosophy of the Taeguek
3. the movements of Taeguek Poomse 1 Jang through 4 Jang
4. the movements of Taeguek Poomse 5 Jang through 8 Jang
5. other pattern sets that exist in Taekwon-Do
6. the movements of pattern Koryo
7. the movements of pattern Keumkang
BST 240 ~ Practice of Combined Taekwondo Techniques ~ 3 cr.
This course, combining basic techniques previously learned with the lessons taught in Step and Free movement and Pressure Point combat, further explores the unified fabric of martial arts including distinct recognized arts not previously explored. Students learn to combine arts in the practical context and find not only how one art can be fluidly combined with another, but which arts are best used in various situations. Students consider the attributes of the many martial arts practiced around the world. The course focuses on concepts and practical skills needed to develop into a qualified leader and features a comprehensive practical technique test.
Learning Outcomes: Students will be able to explain and/or demonstrate the following:
1. why martial arts must be systematic
2. the many aspects of training in Taekwondo
3. the physical, technical and tactical preparations to a counter attack
4. reinforcement training; martial arts leadership and innovation
BST 250 ~ Competitions, Judging and Refereeing ~ 3 cr.
Students study competition theory and practice. They explore the nature of contests and the need for structure and rules in competition. They also consider how rule changes have an impact upon the nature of the competition, favoring or discouraging various competitive choices. Considered in depth are martial arts tournaments and Olympic games, their administrative structure and the practical considerations in sponsoring and attending them. Students will actually study the rules for competition to insure standardized competition and communication of rules to competitors and judges. Students will also learn the roles of tournament officials in judging and refereeing.
Learning Outcomes: Students will be able to explain and/or demonstrate the following:
1. competition theory, alternative competition theories and their practice(s)
2. contest structure and rules and the influence of rules on contest outcomes and strategies
3. martial arts tournaments from the competitive standpoint
4. martial arts tournaments from the financial and commercial standpoint
5. the administrative structure of martial arts tournaments
6. the rules for competition pertaining to personnel and contest areas
7. the rules for competition scoring
8. the rules for competition safety
9. the decision process
BST 260 ~ Martial Arts Demonstration Techniques ~ 3 cr.
An important aspect of martial arts training is the acquisition of Demonstration skills. This course teaches the technical demonstration skills needed to perform with a number of designated demonstration commonly associated with martial arts study. Demonstrations are discussed conceptually and as components of contests. In addition, the practical application of the various demonstration is considered. The teaching of demonstration skills is also addressed.
Learning Outcomes: Student will be able to demonstrate the following:
1. Short-club Demonstration
2. Long bar Demonstration
3. Knife Demonstration
4. Sword Demonstration
5. Pistol Demonstration
6. Rifle Demonstration
7. Techniques Demonstration
BUS 270 ~ Martial Arts Business Internship ~ 6 cr. (Second 8 weeks)
Student will intern at a Martial Arts Training Center, focusing on its business operations, including marketing and promotional activities, and interactions with vendors, and employees. Field observations will be made by Amerstate personnel.
Learning Outcomes: Students will gain real-world knowledge with regard to:
1. the day to day operations of a business
2. marketing and promotional events
3. recruiting and orienting personnel, including instructors
BST 272 ~ Martial Arts Education Internship ~ 6 cr. (First 8 weeks)
BST 272 ~ Martial Arts Education Internship ~ 6 cr. (First 8 weeks)
Learning Outcomes: Students will
Associate Degree :: Curriucular Plan :: Business Administration and Entrepreneurship :: Student Admissions Package
Amerstate University: 401 Wisconsin Avenue, Racine,WI 53403Phone: 262-635-0615 Fax: 262-635-0989 Email: admin@auwi.org
